5 Steps to Build a Successful SaaS Product


The SaaS trade is now value over $145B globally, and forecasts state that it’s going to develop to round $171B this 12 months. 

And it’s a development we see right here at Altar.io. We assist entrepreneurs and enterprise leaders deliver new tech merchandise to market – and increasingly of these merchandise are some type of SaaS. 

However what does it take to build a successful business within the SaaS trade? 

On this article, I’ve boiled down my expertise constructing SaaS merchandise right into a 5 step plan to extend your probabilities of success. 

Step #1: Craft Your Worth Proposition

Step one in constructing a profitable SaaS product is to outline the way it will present worth to your customers. 

This all begins with the issue you’re attempting to resolve, the folks you’re fixing it for, the competitors in your market, and the way your answer is best than that competitors. 

Right here’s how to do this step-by-step: 

  1. First, outline the issue you are attempting to resolve.
  2. Then, how will your SaaS product remedy that drawback?
  3. Who’re your goal customers? Right here I like to recommend creating UX personas utilizing demographics, psychology, and behaviors
  4. How do your goal customers cope with the issue right this moment? Know what your rivals are doing to serve your market. 
  5. Why is your product higher than the present answer? What are you able to provide that the present answer doesn’t?
  6. Craft an Elevator Pitch – utilizing the entire data you might have decided, create a easy, crystal clear pitch that sums every part up succinctly and precisely. 

Right here’s a template you should use in your pitch:

[Name of your SaaS product] has been created for [your target stakeholders] who [state the problem they face]. [Name of your SaaS product] is a [statement of its vital value]. Not like present options, we [explain what differentiates you from the alternatives].

Step #2: Set Your Predominant Assumptions

Your worth proposition, at this stage, has some assumptions surrounding it. 

You’re assuming that individuals have a selected drawback and that yours is the answer they want. 

Write an inventory of the assumptions you might have surrounding your product. 

The best solution to validate assumptions is thru analysis. Begin by looking at your competition to see if they’ve already confirmed the assumptions in your record. 

For the remaining, you will have to validate them by constructing your product – usually utilizing the MVP, POC, or waterfall mannequin.  

Step#3: Validate your Assumptions

Now you’ll want to validate the assumptions you set within the earlier step by constructing the primary iteration of your SaaS product. Once more, I’d personally suggest the MVP mannequin to do that. 

Utilizing your record of assumptions, outline which options you need to construct to make sure you validate them within the shortest time attainable. 

When you might have a concise record of options, you’ll be prepared to maneuver on to the primary stage of growth, selecting your tech stack. 

In case you select to construct an MVP, don’t simply concentrate on the “minimum.”

Step #4: Selecting the Tech Stack for Your SaaS Product

In case you’re a non-technical entrepreneur, I like to recommend speaking to a technical stakeholder earlier than committing to any tech choices regarding your SaaS product. 

Listed below are the most well-liked applied sciences utilized in a  SaaS product tech stack that can assist you get began. 

  • Frontend Javascript frameworks resembling React, Angular or Vue.js
  • Backend growth: Node.js or Django
  • Database: PostgreSQL, MySQL, MongoDB 
  • A SaaS internet hosting supplier: Amazon Net Companies (AWS), Google Cloud, Microsoft Azure

Step #5: Onboard a Growth Staff

In case you’re a technical founder or have already constructed your growth crew, congratulations, you might have every part you’ll want to construct the primary iteration of your SaaS product. 

For my fellow non-technical founders on the market, you might have three choices for locating software program growth in your SaaS product. 

You may both discover a CTO/Technical co-founder, rent a crew of builders (who you’ll have to manage) or work with a software program growth firm. 

I gained’t go too depth into this subject right here. Nevertheless, my co-founder, Rui Lourenço, has written a complete article How To Construct a Profitable Minimal Viable Product on [https://altar.io], and it covers this subject in additional element. 

If you’ll find the appropriate CTO or tech co-founder, onboard them as quickly as attainable. 

It’s higher to usher in that senior technical stakeholder in your crew as early as attainable. 

That being mentioned, discovering that individual typically takes a number of effort and time. The opposite choices can assist you preserve a shorter time to market. Simply make sure you herald professionals who comply with one of the best working practices.

Picture Credit score: Pavel Pavel Danilyuk; Pexels; Thanks!

Paolo Dotta

Paolo Dotta is a Co-Founder at https://altar.io/, a product & Software program Growth Company based mostly in Lisbon, London & Milan.

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