1 in three Southeast Asian Muslims extra religious than mother and father: Report | Faith Information


Resurgent non secular religion and Western-style consumerism remodeling client habits of area’s Muslims, survey says.

One in three Muslims in Southeast Asia think about themselves extra non secular than their mother and father have been at their age, with their religion informing selections round private spending, style, banking, journey and training, a survey has discovered.

Simply 21 % of the area’s 250 million Muslims say they’re much less observant than their mother and father have been, whereas 45 % think about themselves simply as religious, in keeping with the New Muslim Shopper report launched on Wednesday.

A robust relationship with God is a very powerful factor in life for 91 % of Southeast Asian Muslims, on par with well being and simply forward of household, in keeping with the report by Wunderman Thompson Intelligence and VMLY&R Malaysia.

Solely 34 % think about wealth crucial, with 28 % ranking their passions and 12 % citing fame as priorities, in keeping with the report primarily based on interviews with 1,000 shoppers in Indonesia and Malaysia.

[Courtesy of Wunderman Thompson Intelligence and VMLY&R Malaysia]

Rising non secular religion and the unfold of Western-style consumerism have resulted in Muslim-influenced consumerism evolving past meals to incorporate all the things from modest style and fintech in accordance with Islamic regulation, to Muslim relationship apps and Halal journey, in keeping with the report.

“Muslim shoppers are more and more overlaying their non secular beliefs on buy selections, and the way they achieve this is continually evolving,” stated Chen Might Yee, Asia Pacific director for Wunderman Thompson Intelligence.

“New applied sciences deliver new questions – for instance, is the metaverse halal?”

For Muslim shoppers, whether or not a product is halal, or permissible, is a very powerful issue when making a purchase order, in keeping with the report, with 91 % of respondents saying it is vitally vital, forward of worth for cash, high quality and environmental issues.

Greater than 60 % of Muslims think about it crucial whether or not a banking or funding product is in accordance with Islamic regulation, whereas 77 % think about the provision of halal meals a significant component in selecting locations for journey, in keeping with the report.

Whereas most households are male-led, feminine breadwinners make up a big minority, with 42 % of ladies saying they supply probably the most monetary help versus 70 % of males who describe themselves as major supplier.

muslim consumers
[Courtesy of Wunderman Thompson Intelligence and VMLY&R Malaysia]

Southeast Asian Muslims’ religion additionally influences their enthusiasm for burgeoning know-how such because the metaverse, a nascent type of shared digital actuality, with 85 % of respondents saying they want to see digital areas made for Muslims and 78 % expressing curiosity in digital non secular equipment. Nevertheless, 59 % stated they don’t consider the metaverse is appropriate with Islamic instructing.

“Southeast Asia is greater than only a Muslim market – it’s a testing floor for the latest world tendencies,” stated Safa Arshadullah, a author and researcher at Wunderman Thompson Intelligence.

“What occurs right here conjures up Muslims all over the world to constantly intertwine religion and performance in revolutionary methods.”

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